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April 30, 2014, Article

Article

MediaMath Raises the Bar on Programmatic Video

Read on Native Mobile 

With online video ad spending in the U.S. projected to hit $6 billion this year, MediaMath wants a bigger piece of the pie.

The digital marketing tech firm has just augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, SpotXchange, and others

NativeMobile has learned that integration with StickyADS.tv is also coming soon.

MediaMath says its TerminalOne Marketing Operating System is designed to help marketers seeking an omni-channel platform to activate their own data and third-party data, automate execution and optimize interactions with consumers across all addressable media.

“Programmatic video advertising is poised for tremendous growth over the next few years,” explains Greg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath. “By expanding our video partnerships, we enable our customers to take advantage of the best of the ecosystem to amplify their video advertising performance, while also strengthening their ability to leverage a single, omni-channel platform to communicate with consumers across multiple touch points.”

More details regarding MediaMath’s latest video offering, click here.

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