MediaMath Partners with DataXpand to Expand Global Audience Data Capabilities
September 9, 2014 – MediaMath, the creator of the TerminalOne™ Marketing Operating System™ for digital marketers, today announced a strategic partnership with DataXpand whose Audience Data Marketplace will enhance global data and targeting capabilities in previously untapped markets in Latin America, Europe, and the US.
Through integrations with premium publisher partners, DataXpand’s platform creates the most reliable audience clusters based on anonymous browsing behavior and demographic data. DataXpand audience segments can be activated through TerminalOne to help marketers better achieve their desired goals, from brand recognition to improved advertising ROI.
“The integration with DataXpand follows the news of our partnership with Headway Digital, further underscoring the rapid increase of digital media consumption among Latin American and emerging US audiences,” said Greg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath. “By providing our clients with seamless access to DataXpand audiences, we are further helping them find and engage their target consumers.”
Sebastian Yoffe, Co-Founder & Managing Director for DataXpand, added, “Our global audiences will give MediaMath’s advertisers unprecedented reach to markets they could never reach before in Latin America, Europe, and within the US population. We couldn’t be happier to be working with the leader in programmatic marketing, and collaborating with them to ensure their clients get the most data-driven value from their international campaigns.”