MediaMath Expands OPEN To Educate Marketers On Ad Tech
MediaMath is expected to Tuesday announce an expansion of OPEN, the company's initiative meant to educate marketers on ad tech, with the launch of the Partner Marketplace. The Partner Marketplace will serve as a hub of "relevant information" on MediaMath's partners. Its purpose is to help marketers understand who does what when making business decisions.
“The ad tech industry has seen a great deal of innovation and advancement in recent years, creating a steep learning curve for digital marketers,” stated Greg Williams, co-founder, MediaMath and SVP of OPEN Partnerships. “The introduction of new technologies and offerings presents marketers with the challenge of identifying the most valuable partners to help achieve their unique business goals. OPEN aims to simplify the complex ecosystem, and activate informed collaboration between our platform buyers and our partners.”
The Partner Marketplace currently has ad server, attribution, brand safety, creative visibility, data provider, exchange and sell-side platform, tag management, and video partners. A full list of all companies currently part of the Partner Marketplace can be seen here.