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September 24, 2013, Article

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MediaMath Celebrates the OPEN Initiative During Advertising Week 2013, Bringing Digital Marketers Together with Strategic Partners

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In celebration of the launch of the OPEN Partner Marketplace, MediaMath is hosting an exclusive evening for digital media and marketing professionals to "meet, mingle and make a connection" with some of our best-of-breed partners integrated within the TerminalOne Marketing Operating System™.

When: Tuesday, September 24th, 2013

           7 p.m. – 11 p.m.

Where: Liberty Hall at the Breslin Bar, Ace Hotel

            20 West 29th Street

             New York, NY

To register for the event, visit bit.ly/MediaMath-OPEN-Party

The OPEN initiative is focused on educating and empowering marketers to leverage technology, media and data more effectively to build stronger marketing practices.  Through an interactive portal, MediaMath provides relevant information and tools and facilitates collaboration between its platform buyers and partners.

Event sponsors include four of MediaMath’s partners: BrightRoll, Index by Casale Media, Grapeshot and eXelate. Representatives from each company will speak about how they are uniquely positioned within the ad tech industry and the value they deliver through their partnership with MediaMath. Furthermore, they will each have the opportunity to personally connect with attendees, showcase their OPEN profiles and demo their solutions.  

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business.  Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem. 

About BrightRoll

BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.

About Index by Casale Media

Index is a transparent and fully customizable exchange technology that enables digital media organizations to sell their ad impressions programmatically and in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.

About eXelate

 eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.

About Grapeshot

Grapeshot uses keywords to target and exclude ad placements online, helping customers boost campaign performance and brand with confidence.

Target what you want, exclude what you don’t, to the page level, using your own keywords. Move beyond whitelists, prospect for cookies, or add scale to your campaign—with 100% brand protection.

Grapeshot’s technology is based on algorithms developed at Cambridge University to generate keyword profiles. Grapeshot leads the market in keyword contextual targeting, with offices in London, New York, Amsterdam, and Cambridge, UK.

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