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June 29, 2015,

Lions Daily News: Where data, technology and creativity intersect

Lions Innovation headline sponsor MediaMath underlined opportunities offered by new technologies in the Creative Programmatic session, ‘Proceed to Programmatic – A data driven success story’ at the 2015 Cannes Lions Innovation Festival last week.

Jeffrey F Rayport, of the Harvard Business School, told the crowd: “We now have a quantitative way of identifying people who want our products; we can personalise our offers to each consumer and we can choose the optimum communication channel to maximise impact (page 5).”

Read full article on Lions Daily News

 

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