Independent Research Firm Names MediaMath A Leader in the Omnichannel Demand-Side Platform Evaluation
MediaMath Receives the Report’s Highest Scores In Current Offering And Strategy
NEW YORK, NY, (May 30, 2017) — MediaMath, the leading programmatic company for marketers, today announced it has received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria.
“We believe Forrester’s rating acknowledges how efficient and effective our omnichannel programmatic platform is,” said Joanna O’Connell, CMO of MediaMath. “Our clients understand how crucial it is to create a seamless marketing experience for the consumer and as a result, drive better business outcomes. As the digital marketing environment becomes increasingly complex, Forrester’s report validates for us how well-equipped we are to meet the needs of marketers today and strategically lead them in the future.”
This particular Forrester Wave is a research report that evaluates omnichannel demand-side platform (DSP) providers in the programmatic ad technology space. Forrester identified four areas of focus critical for omnichannel digital media buying: authenticated people-based data, access to quality inventory outside of the open exchange, transparency in machine learning and automation and new improvements in tools for planning and predicting.
We invite you to learn why Forrester says we’re “committed to an omnichannel vision.” Receive your complimentary copy of The Forrester Wave™: Demand-Side Platforms Q2 2017 today.
MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.