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December 10, 2014, Article

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iMedia Connection: The Digital Dispatch

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72andSunny announced the addition of Martin Ringqvist as a group creative director.

AddThis, a content engagement platform, announced new audience targeting capabilities that enable website owners to deliver more personalized, relevant content and offers to site visitors.

Amobee announced a new cross-device audience targeting technology, Amobee Ink — which allows digital marketers to accurately target and reach audiences in a cross channel, cross-device and increasingly cookie-less world.

Bitly along with the American Red Cross and its creative agency, BBDO, launched the Hope.ly campaign, a Bitlink sharing service that aims to help people in need.

BlueConic announced Actionable Journey Insights, which addresses the challenges brands face with today’s empowered consumer.

BrandMaker, a  European provider of Marketing Resource Management (MRM) systems, welcomes Oliver Eschenbach as its new director of international sales.

Erwin Penland announced that Jessica Navas will join the agency in the newly created role of chief planning officer, effective December 1.

Foxtel has integrated cloud-based Data Management Platform (DMP) technology from Krux into its customer relationship journey, in the entertainment provider’s latest move towards fully leveraging its data to better serve its current and future customers.

Genesis Media, creator of the industry’s first attention platform, announced it has launched a holistic video programmatic platform solution.

Havas Worldwide announced the integration of the Canadian operations of the Group and a new leadership team for all of Havas Worldwide Canada. Ann Bouthillier has been promoted to CEO of Havas Worldwide Canada, while Helen Pak has been appointed president and chief creative officer for the Canadian team.

la comunidad has tapped Jake Wheeler to underline its commitment to digital and further expand its total market creative offering.

Mailify announced the launch of its easy-to-use platform in the United States, delivering responsive email marketing software that’s simple yet sophisticated, for businesses of all shapes and sizes.

MediaMath released a new T1 app, which enables access to Nielsen’s online campaign ratings data on campaign performance and the ability for marketers to incorporate this data into all programmatic efforts within a single interface.

Metia, a global marketing agency, announced that Mark Pinsent has been appointed managing director, London.

Paramore, a digital agency in Nashville, announced the following promotions: Jenni Williams has been promoted to account manager, Scott Hutcheson has been promoted to strategy director, Matt Burch has been promoted to content director, and Melinda Dale has been promoted to social content specialist.

PlaceIQ, a company building more accurate audiences with location, time and real-world behavior, announced that John Sedlak has joined the company as chief revenue officer.

Simulmedia, the pioneer in bringing audience targeting to television advertising, announced that Kelly Mead has joined the company in the newly created position of vice president, program management.

Sizmek, the open ad management company for advertisers, agencies and publishers worldwide, announced the availability of seamlessly integrated advanced attribution that will enable marketers to determine true incremental value across all media investments.

 

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