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November 26, 2014, Article

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iMedia Connection: The Digital Dispatch: Lippincott, Struck, and BrandFire

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Amobee announced the launch of its proprietary, new video viewability and brand safety technology that will allow Amobee to determine if an ad would be viewable prior to serving the ad.

BFG Communications announced Richard Leslie as the agency’s chief strategy officer.

BlueConic, a provider of user-driven marketing in the cloud, announced that global luxury tea brand Tea Forté has selected the company’s user-driven marketing platform to grow its business through improved customer interactions.

BrandFire has partnered with Universal Aid for Children Ukraine to completely rebuild the non-profit’s concept and brand, for free.

CrownPeak announced the first open, multi-tenant cloud CMS with at DAM that empowers enterprises to centrally manage digital assets — regardless of the source content’s location.

Genesis Media, announced its partnership with MediaShift, a next-generation digital advertising technology company that monetizes WiFi networks.

Havas Worldwide New York announced the appointment of Sami Viitamäki as executive director of digital.

Informate Mobile Intelligence, a mobile measurement firm that tracks consumer use and consumption of content, advertising and in-app activity on smart phones and tablets, announced Will Hodgman as its new CEO.

Integral Ad Science, a global provider of actionable advertising intelligence for buyers and sellers of digital media, announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN.

Lippincott, a global brand strategy and design agency, announced the addition of Cory Cruser as partner and the newest addition to the firm’s growing Experience Innovation practice, based in the New York office.

MediaMath, developers of the TerminalOne Marketing Operating SystemTM, announced the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video, and social.

Sennheiser, a headphone manufacturer, plans to open experiential pop-up stores in New York City and San Francisco for the holiday season.

Signal, the global leader in real-time, cross-channel marketing technology, announced that Ana Milicevic, digital media executive, has joined the company as senior vice president to help clients drive ROI from their data-driven initiatives.

Struck, a creative agency, announced the promotion of executive creative director Matt Anderson to CEO.

Telerik announced the latest release of its Kendo UI suite, enhancing its popular HTML5 and JavaScript framework.

Vevo, the world’s leading all-premium music video and entertainment platform, announced that president and CEO Rio Caraeff will leave the company at the end of 2014 to pursue other opportunities. Vevo has also appointed Stacy Moscatelli to lead Vevo’s consumer marketing and branding initiatives.

Vlocity, an industry cloud company, announced that Vlocity Communications 2.0 is now available.

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