FierceCMO: MediaMath Launches App That Includes Nielsen’s OCR Data
MediaMath, which provides a demand-side platform, unveiled an app that enables marketers to access Nielsen’s Online Campaign Ratings data on campaign performance and gives them the ability to incorporate that data into all programmatic efforts on the company’s TerminalOne platform.
“Nielsen has been a trusted source for marketers for decades and with Online Campaign Ratings, they are setting a new industry standard for digital marketing,” said Greg Williams, co-founder and SVP OPEN Partnerships of MediaMath. “By aligning with them to enable access to Nielsen Online Campaign Ratings data through the MediaMath T1 app, we’re not only simplifying campaign measurement, but ensuring greater consistency in how marketers measure, evaluate and optimize marketing performance.”
Through the MediaMath app, TerminalOne users will be able to access daily unique reach, frequency and TV metrics like GRPs; identify and measure the audience exposed to any online campaigns regardless of campaign size or duration with demographic and geographic data; and verify which strategies are most effective.
“We aim to offer flexibility and choice by making Online Campaign Ratings available through a number of ad platforms,” said Andrew Feigenson, managing director of digital at Nielsen. “We’re pleased to continue working with MediaMath to provide the market solutions that help advertisers better reach their key customers.”