News

Back to News

News

December 17, 2015, Article

Article

ExchangeWire: A Look-Back on 2015 Trends

In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that became apparent over the course of a year which, if our Media Owner Sales Techniques research is to be believed, will see the UK pass the tipping point of 50% of all display being traded programmatically. Richard Beattie, SVP Commercial, EMEA – Mediamath, shared the following:

“In 2015 investment in technology was top of the agenda, with over three-quarters (77%) of businesses increasing their digital marketing budgets. To get the best return on their media spend organisations need to think holistically, running omnichannel campaigns to provide a cohesive customer experience. Businesses continue taking steps towards this level of organisational sophistication and have begun to integrate marketing teams to accommodate a new way of working towards shared objectives.”

Read on ExchangeWire

 

Back to News

View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.