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January 30, 2015,

ExchangeWire: European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents. 

MediaMath appoints co-presidents for TerminalOne

MediaMath this week announced the promotion of Ari Buchalter and Michael Lamb to the roles of co-presidents of its TerminalOne platform, as it embarks upon its next period of growth.

Both Buchalter and Lamb will report directly to Joe Zawadzki, MediaMath, CEO, and help promote the omni-channel platform among marketers.

Speaking about his new role, Lamb said: “With TerminalOne, brand marketers, direct response marketers, and loyalty marketers, all have the tools to drive performance-based marketing.

“In partnership with Ari and Joe, and with the help of the truly amazing team at MediaMath, we will help these marketers take a ProgrammaticFirst approach to marketing, re-engineering their demand and supply chains to ensure that their entire marketing stack is working in concert to drive these goals.” 

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