Eoin Townsend, CSO, MediaMath will speak at the session:

Making Sense of the Online Advertising Technology Ecosystem

Exchanges, DSPs, SSPs, ad verification, creative optimization, etc. - All
these innovations have been spawned in the US by start up companies and have
been adopted by the key global online markets. Bringing together some of the
major players in the US adtech space, this session will discuss what's
currently happening in the market there, key developments and  emerging
trends and what we might expect to see in the near future around ad
technology.