Brand Innovators Digital Video Advertising Summit
As the adage in Silicon Valley goes, innovation drives technology, technology drives consumer adoption, and consumer adoption drives monetization. To wit, as the online video experience has improved over the past 36 months, online video consumption has surged, and brands are shifting precious advertising dollars from television to online video. According to Forrester, advertisers will invest over $2.5 billion in digital video advertising in 2012, and that figure is expected to surge to $5.4 billion annually by 2016. More premium content, higher quality HD programming, faster broadband and wireless connections, and the continued growth of smart phones and tablets will all continue to drive the rapid expansion of the online video industry for at least the next 10 years, and pave the way for double digit annual growth in digital video brand advertising. It’s not too late to jump on, but be careful, this train is moving fast!
All Aboard: Why the Online Video Train is Building Momentum
According to ComScore, Americans streamed 43.5 billion hours of video in December 2011—a jump of over 40% year-over-year. In addition, an eye-popping 105.1 million Americans now watch video online every day, a 43% jump over the past year. It’s no wonder that brands are investing more of their precious marketing dollars than ever in digital video advertising. Arguably, the fastest growing segment of online advertising, Forrester projects that the annual domestic digital video advertising market will swell from $2 billion in 2011 to $5.4 billion in 2016! Find out, first-hand, from some of the leading brand marketers and media buyers in America, what’s driving this freight train.
Nicole Fraley, Director of Marketing, Office Depot
Jordan Corredera, Director & General Manager, eBusines, Carnival Cruise Lines
Mason Nelder, Director of Social Media & Digital Strategy, Verizon