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March 30, 2010, Article

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MediaMath, TARGUSinfo Team For Verified Audience Targeting

Partnership Promises Leading Edge Brand Advertising

NEW YORK, NY– March 30, 2010 ― MediaMath, has strengthened its audience targeting capabilities by integrating TARGUSinfo’s AdAdvisor® solution – one of the most widely adopted verified audience data sources – into its TerminalOne™ platform.  The move further galvanizes MediaMath’s ability to precisely target online media campaigns and promises agency clients unparalleled audience insights.

AdAdvisor data provides a unique ability to deliver highly targeted brand advertising at scale by identifying and reaching new prospects that resemble a brand’s customers.  With thousands of potential targeting criteria such as brand preferences, life stage, travel habits and investment needs, AdAdvisor identifies consumers most likely to be receptive to brand influences and respond to a given campaign.

“The key to effective brand advertising online is reach/scale, precision and measurability and AdAdvisor gives us a powerful additional tool with which to deliver the most brand impact,” said Joe Zawadzki, MediaMath’s chief executive.  “We’re partnered with more third-party data providers than any other DSP, and because of the quality and richness of its data, the addition of TARGUSinfo gives us an even greater advantage in helping marketers reach verified audiences.”

The full integration is live on MediaMath’s platform and provides access to AdAdvisor data through a streamlined Web interface.  Users are able to apply this data against the largest source of inventory in the industry – more than 13 billion impressions a day – to accurately reach the right audience.  AdAdvisor lends additional depth to MediaMath’s ability to provide accurate, real-time and up-to-date insights about consumers and businesses.

“We created the first service bringing verified offline data to the display advertising ecosystem at scale for agencies, advertisers and technology platforms,” said David Helmreich, vice president of AdAdvisor, TARGUSinfo.  “By integrating AdAdvisor audience groups and verified demographics into TerminalOne, MediaMath will enable top agencies to deliver highly relevant display advertising for brands to the right individual at exactly the right price per impression.”

ABOUT MEDIAMATH

MediaMath’s automated buying and dynamic reporting platform provides advertising agencies with access to billions of daily impressions, and the data and powerful analytics necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. Investors include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures and European Founders Fund. For more information visit http://www.mediamath.com/.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions.  TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging a patented process built on a proprietary network and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit http://www.targusinfo.com/.

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