Eleven Ad-Tech Visionaries, Part II
1. Joe Zawadzki, MediaMath
Who he is: Joe Zawadzki founded MediaMath, the first demand-side platform (DSP) in 2007, after ten years of representing buyers proved to him that there was a need to integrate technology, data, analytics, and marketing best practices into a single platform. Today, MediaMath’s Marketing Operating System, TerminalOne, is utilized by more than 3500 brands.
Respected throughout the online marketing industry, Joe is frequently onstage at major conferences and events, discussing topics including but not limited to real-time bidding, targeting and optimization, and ad networks and exchanges.
What he does: MediaMath’s proprietary technology powers data-driven marketing. Its TerminalOne Operating System was designed to allow agencies and brand advertisers alike to plan and execute digital marketing programs, which they may also optimize based on performance analytics provided by the platform.
MediaMath has over 250 offices in five offices globally—New York, Boston, Chicago, San Francisco, and London