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January 11, 2013, Article

Article

MediaMath General Manager, EMEA Erich Wasserman in M&M Global

MediaMath co-founders to head up APAC expansion
 
By: Jenni Baker  Published: January 11, 2013
 
 
Digital media-buying platform MediaMath has promoted its co-founders Erich Wasserman and Greg Williams to lead the company’s expansion efforts in Asia-Pacific.
 
Wasserman and Williams will now be responsible for the company’s commercial and partnership development in APAC, adding to their existingremit for business operations in EMEA.
 
Before co-founding MediaMath in 2007, both held director level positions at marketing technology provider [x+1] – Wasserman as head of the media solutions division and Williams as director of client strategy.
 
“The fast-expanding APAC market represents a considerable opportunity for MediaMath,” says Williams. “Clients are seeking an end-to-end scalable global solution that delivers targeted advertising to relevant audiences, helping to drive business results.”
 
Our relationship with Maxifier in Japan, as well as our established partnership with Kinected in Australia, means we are able to offer first-class local support via our world-leading platform, TerminalOne,” he adds.
 
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