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August 5, 2014, Article

Article

dot Rising: Marketers Envision a Real-Time, One-to-One Future

Read on dot Rising

August 1, 2014 – Forrester’s Advancing Practices In Real-Time Marketing report commissioned by MediaMath, explores how the industry is responding to a rapid shift in consumer behaviour.

The multi-device environment is forcing marketers to reinvent the rule book and find bigger and better ways to engage with consumers, who are swamped with a daily deluge of branded messages from across a range of platforms.

Forrester’s latest report draws upon leading insights from within the marketing community to find the next big trend – highlighting a growing shift towards a more personalised, one-to-one relationship with the market.

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