DBM.Today: MediaMath narrows gap between marketing and ad technologies
MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, has launched a new app in collaboration with Oracle Marketing Cloud that enables B2B and B2C marketers to drive engagement by combining paid and owned media.
MediaMath’s TerminalOne for Oracle Marketing Cloud application lives within the Oracle Marketing Cloud user interface and allows marketers to extend and align their email messages by leveraging powerful retargeting tactics across paid media channels. Additionally, marketers are able to build more actionable customer profiles by activating email-based audiences across paid channels.
“By working with Oracle, we are integrating powerful and complementary advertising and marketing technology to provide marketers with the complete end-to-end infrastructure they need to target their audiences at every stage of the customer journey, from awareness and engagement to purchase and retention – and beyond,” said Chris Victory, VP of Global Partnerships and Business Development at MediaMath. “The MediaMath app for Oracle Marketing Cloud is just the tip of the iceberg when it comes to our plans for collaborating and merging the worlds of paid and owned media.”
The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace.
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