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April 9, 2014, Article

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Campaign Asia: adingo Integrates with MediaMath

Campaign Asia: adingo Integrates with MediaMath adingo, a Japanese digital marketing technology company, today announced the integration of Fluct, its sell-side platform, with MediaMath’s TerminalOne Operating System for digital marketers, to deliver even more quality impressions to global advertisers

adingo introduced Fluct in 2010 and currently holds a large portion of Japan’s display and mobile ad inventory, serving over 20 billion impressions to 4000 publishers every month. Fluct also has partnerships with several major international DSPs and Ad Exchanges.

MediaMath was founded in 2007 and has since become an industry leader. Serving billions of highly targeted ads per month, TerminalOne is used to power the operations of thousands of marketers, including 55% of the Fortune 100.

Greg Williams, Co-Founder and SVP OPEN Partnerships at MediaMath, commented, “Japan is a strategic market for MediaMath and this initiative will deliver a premium supply to clients, empowering them with the ability to deliver strong performance globally and at scale. We look forward to a successful partnership with adingo.”

CEO of adingo, Kazuyuki Furuya, commented, “With their outstanding record in global advertising, we are proud to have MediaMath as one of our most important partners. We look forward to working together with them to expand our offering to our broad range of clients.”                         

 

Note: Campaign Asia-Pacific posts relevant press releases but does not edit them. They appear exactly as provided by the companies issuing them.      

              

Read the full article on Campaign Asia

 

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