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December 4, 2014, Article

Article

BDaily News: ABC Issues DTSG Good Practice Principles Seal to The Exchange Lab

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The Exchange Lab has today been awarded the Digital Trading Standards Group (DTSG) Good Practice Principles Seal from independent industry certification provider ABC, demonstrating its commitment to upholding the highest standards in the digital display advertising industry.

As key drivers of the Good Practice Principles within the IAB, this latest industry recognition independently verifies the process that The Exchange Lab has in place. The principles aim to significantly reduce the risks of misplacement of display advertising on digital media properties, uphold brand safety, and protect the integrity of digital advertising across the industry. This award follows the European Interactive Digital Advertising Alliance (EDAA) Trust Seal that was issued to the Exchange Lab after certification by ABC in October 2014.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold.

The Exchange Lab provides clients with a holistic view of the global programmatic marketplace. Proteus, its trading platform, has a unique API integration with the world’s leading demand side platforms (DSPs), including Turn, AppNexus, MediaMath, The Trade Desk, TubeMogul, AdLearn Open Platform (AOP), Adbrain, Yahoo Ad Exchange, DoubleClick Ad Exchange and DoubleClick Bid Manager. Through Proteus, clients have access to 85 exchanges and supply side platforms (SSPs) globally.

Custom API integrations allow Proteus to monitor the market in real time – as market prices move and audiences become exhausted, spend is moved between platforms to give clients the best possible return on investment.

Tim Webster, Co-Founder and Chief Strategy Officer at The Exchange Lab, commented: “Our commitment to online brand safety is ongoing. All of our DSP partners undergo a rigorous audit before they are on-boarded to the Proteus platform, and this accreditation from ABC recognises this formally so clients know they can trade with us in confidence. We will continue to roll out best practice as we on-board new technology platforms to keep our clients at the cutting edge of technology, in a brand safe environment.“

Jerry Wright, ABC Chief Executive, said: “We are delighted to have verified The Exchange Lab to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.“

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