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August 5, 2014, Article

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Bdaily: New Partnership between Pervorm and MediaMath Empowers Advertisers to Better Manage Programmatic Media Buying

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July 31, 2014 – Pervorm, Benelux’s leading performance marketing agency, and specialist in digital trading and optimisation of display and social advertising, today announced the launch of its Open Seat product in partnership with leading global technology company, MediaMath, enabling advertisers to take control of their programmatic media buying, while at the same time profiting from Pervorm’s extensive technical knowledge and partner network.

Pervorm’s new Open Seat product has been designed to enable advertisers to gain greater control over the media buying process, and deliver increased levels of transparency by demonstrating the real value that programmatic buying can bring. Alongside standard ad trading features, Open Seat also allows Pervorm to provide additional consulting, training and custom reporting for clients. Clients are able to trade directly using industry-approved tools, as well as having access to established premium advertising contacts, while receiving specialist support from Pervorm.

Until now, the success of programmatic has relied on strategy, daily optimisation, and creative management – all of which require specialised knowledge – while the proliferation of new platforms and solutions in the marketplace has left advertisers confused and skeptical about adopting programmatic technology. The development of Pervorm’s new Open Seat product will help overcome all these issues.

Open Seat is being launched in partnership with MediaMath OPEN, which has enabled Pervorm to set up many local partnerships such as tag and data management provider, Relay42. Following a rigorous examination of its strategic vision, expertise and contribution to the advancement of the marketing industry, Pervorm has also achieved Platinum certification for MediaMath’s OPEN Buyer program, so is recognised as a company that excels in advancing industry awareness and innovation in programmatic media buying.

Pieter Meijer, CEO Pervorm, commented: “We are delighted to achieve Platinum Certification for MediaMath’s OPEN Buyer program and announce our Open Seat product, which enables advertisers to get behind the wheel of esteemed international demand-side platforms. Depending on a client’s requirements, we can either deliver a managed service – including creative production – or provide system training and consult with clients on their data infrastructure needs, enriching these technologies with knowledge and local partnerships.”

Greg Williams, Co-Founder, SVP OPEN Partnerships, MediaMath, commented, “MediaMath is focused on initiatives that empower digital marketers with the opportunity to take control of programmatic buying and we are delighted to award Pervorm with Platinum status within our OPEN Certification Program. The Open Seat product reflects our philosophy of industry education and advancement, and we look forward to a successful partnership with Pervorm”.

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