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August 22, 2014, Article

Article

AlleyWatch: 15 People In NYC Who Are Changing Advertising That You Need to Know About

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August 19, 2014

JOE ZAWADSKI

Joe Zawadzki, CEO, MediaMath

MediaMath founder and CEO Joe Zawadzki not only pioneered the first demand-side platform in the online marketing industry: he’s an active New York angel investor, with a special focus on adtech, of course.  With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time, Zawadzki is regularly invited to speak at major industry conferences and major events.

As founder, president and chairman of Poindexter Systems / [x+1], he incubated Right Media (which was bought by Yahoo!), and as managing member of Occam’s Razor, he shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy.

Zawadzki holds several patents in the area of online methods for dynamic segmentation and content presentation. Impressive enough, but equally amazing: his children, Dune and Jack, were born on the summer and winter solstices, respectively.

Keep up with Joe:

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