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November 11, 2014, Article

Article

AdWeek: The Last 24 Hours in Advertising: Tuesday, Nov. 11, 2014 – Industry Shakeups

Read on AdWeek: 

Here’s everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Dollar Shave Club makes its big TV debut 
The company struck gold in 2012 with a hilarious online campaign and continues to deliver with four equally humorous spots for its first-ever TV campaign. (Adweek)

A bank in Norway buys all the ads
In a clever plan to capture an audience’s attention and promote its 24-hour customer service tools, Norwegian bank DNB bought all the ad slots in a 24-hour period on one channel and ran 1,000 crowdsourced ads. (Adweek)

Laundry detergent pods have a dirty little secret
A recent study revealed that detergent pods like Tide Pods have been linked to an increase in poisoning of kids under age 6, who often mistake the pods for candy. (Adweek)

You won’t believe what this vending machine does
Canadian agency Taxi decided to parody the trend of amazing vending machines, and this one does something you definitely won’t expect. (Adweek)

Get ready for Oreo Churros  
Hybrid desserts are all the rage. And soon, the cookie maker will release its own wild concoction, an Oreo-branded churro. Churreo, anyone? (Adweek)

Around the Web:

Mulberry wins big with a genius Christmas ad
In an effort to bring customers back to the pricey handbag company, Mulberry created this clever spot to show the joy that comes from opening a luxurious gift. (Daily Mail)

Instagram finally lets you edit captions
After all those times you cursed Instagram over a misspelled caption, you can now edit photo summaries thanks to an update that began rolling out Monday. (Mashable)

Tips for making your in-house programmatic team a success
Here are all roles you’ll need to fill in order to create a functional in-house programmatic team, according to DataXu’s director of service operations, Linda Sughrue. (Ad Exchanger)

Vimeo bets big on original content
The video-sharing platform launched a popular Web series called “High Maintenance” and is bringing the show back, but it’s charging $2 per episode or $8 for a six-episode package.(The New York Times)

Smoking ads return to TV after 50 years 
An ad showing a woman blowing vapor from her VIP e-cigarette aired in the UK, marking the first TV ad that shows someone smoking in nearly 50 years. (The Telegraph)

Another argument in favor of the banner ad
While the banner ad has some competition from native ads and other online formats, there’s evidence to suggest the banner ad has some staying power. (The Wall Street Journal)

YouTube beats out Facebook 
The majority of people, roughly 63 percent, enjoyed John Lewis’ cuddly Christmas penguin on YouTube while 36 percent watched on Facebook. (Media Week)

People want a reward for watching your ad
A study from agency Razorfish found that 72 percent of Americans think brands should reward them for being loyal customers and for taking time to watch ads. (Media Post)

Ads are coming to NHL jerseys
Hockey teams will soon sport sizeable brand logos on their jerseys in a deal that will bring the hockey league roughly $120 million a year, according to Sport’s Illustrated. (Brand Channel)

Barnes & Noble hopes you’ll give a loved one an actual book
In its holiday ad, the bookstore pushes the idea of giving the gift of a print book for the holidays because, as Sigourney Weaver says, “A book is a gift like no other.” (Mashable)

Twitter fires on Calvin Klein
A new “Perfectly Fit” underwear campaign by Calvin Klein had Twitter buzzing when the model described herself as “plus size” when she’s only a size 10. (The New York Times)

Industry Shake-Ups:

Deutsch scores Sherwin-Williams 
The creative agency won’t take over all of the paint company’s creative work, but it won a good chunk of Sherwin-Williams’ ad budget. (Agency Spy)

MediaMath snaps up Rare Crowds
The demand-side ad tech company acquired Rare Crowds in an all-stock deal. (Ad Exchanger)

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