Adotas: MediaMath Partners With Yahoo, Microsoft And ISocket To Offer Automated, Guaranteed Premium Media Buying
NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, premium inventory and non-guaranteed inventory through its TerminalOne Marketing Operating System™.
Through its Automated Guaranteed offering, MediaMath customers are able to leverage the impact of top-tier placements of premium publishers previously only available through manual direct sales channels, while also benefiting, from the seamless workflow and efficiency of programmatic media buying. Marketers can now achieve greater success by managing their real-time bidding (RTB) and premium guaranteed buys through one system. Furthermore, incorporating Automated Guaranteed in programmatic media channels offers buyers the ability to take advantage of improved campaign controls, smarter algorithmic decisioning, along with the advanced reporting and insights that one receives with open exchange buying today.
“MediaMath is focused on providing more effective technology for our customers, and the introduction of Automated Guaranteed is part of this continuing effort,” said Greg Williams (pictured), Co-Founder and SVP of OPEN Partnerships for MediaMath. “By creating a central, transparent view into both guaranteed and non-guaranteed inventory, marketers gain greater control over the pricing, management and optimization of campaigns. This also brings the benefits of programmatic buying to a new sector of digital marketing professionals who expect direct access to premium inventory.”
MediaMath buyers are able to easily identify and purchase publisher deals through the Deal Discovery app, accessible in TerminalOne. This offering provides clients with the ability to get inventory availability, pricing, and place guaranteed buys in an automated manner based on client buy parameters. Buyers will be able to programmatically execute guaranteed deals at fixed prices with sites like Yahoo, MSN, as well as premium sites in the iSocket publisher catalog such as Conde Nast, Forbes and USA Today. Yahoo, Microsoft and iSocket, each with unique targeting capabilities for buyers, are the first to integrate within TerminalOne™, with Yieldex and ShinyAds inventory coming soon.
Merkle, a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has already started to leverage the partnership between MediaMath and Yahoo. Megan Pagliuca, Merkle’s VP and GM of Digital Media commented, “We have been able to seamlessly integrate the buying of guaranteed display inventory into our programmatic process and have already seen a positive ROI. As MediaMath continues to develop such strategic relationships with top publishers, we are sure to see even greater campaign performance.”
Current integrated partners provide U.S.-based guaranteed inventory, but access to global inventory will be available soon.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world’s digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.