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May 9, 2014, Article

Article

AdExchanger: MediaMath's Twitter App

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Tailoring Twitter

On Thursday, MediaMath launched its Twitter Tailored Audience App. This lets companies that use MediaMath’s Terminal One programmatic ad-buying service leverage data on Twitter’s platform. MediaMath’s VP for global business, Chris Victory, comments, “With the proliferation of channels and growing number of devices used by any one consumer, advertisers are increasingly seeking an efficient central operating system to manage all of their multichannel advertising strategies and activate their data to grow their marketing ROI.” Read more via Adweek.

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