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August 26, 2014, Article

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AdExchanger: Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

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August 25, 2014 – Startups built on programmatic technologies are among  the fastest-growing companies in the United States, as reported Monday in Inc. Magazine’s annual 500/5000 revenue survey.

Among the notable entries in this year’s list: Demand-side platform MediaMath’s revenue in 2013 reached $310.8 million, representing 490% growth over three years. Its competitor DataXu also made significant revenue strides for the second year running, growing from $87 million in 2012 to $118.4 million in 2013. (However DataXu’s three-year growth rate has slowed considerably from an almost absurd 21,337% last year to 823% in the current report.)

A few other entries jumped out: Independent trading desk Accordant Media raked in $27.1 million (a 1,663% growth rate), and Integral Ad Science, despite having been around for a while, achieved noteworthy growth of 3,232% to $23.4 million.

Below we’ve compiled a list of ad tech companies that made the Inc. 500/5000 list, showing 2012 revenues and presented in descending order from highest growth rate to lowest.

Disclaimers: (1) Results are not audited, and (2) some revenues derive from media costs, which are passed on to publishers and ad platform partners.

  • AdKarma – $13.3 million (7,635%)
  • Tune (formerly HasOffers) – $18.9 million (3,939%)
  • AdColony – $52.8 million (3,236%)
  • Integral Ad Science – $23.4 million (3,232%)
  • LiveRamp (acquired by Acxiom) – $21.0 million (2,665%)
  • Ensighten – $8.3 million (2,416%)
  • LiveRail (acquired by Facebook) – $72.7 million (1,893%)
  • Solve Media – $13.0 million (1,798%)
  • Accordant Media – $27.1 million (1,663%)
  • PK4 Media – $7.1 million (1,212%)
  • myThings – $44.7 million (1,100%)
  • TruEffect – $21.3 million  (953%)
  • DataXu – $118.4 million (823%)
  • eXelate – $28.1 million (687%)
  • ReTargeter – $8.2 million (658%)
  • TubeMogul – $57.2 million (562%)
  • MediaMath – $310.8 million (490%)
  • Ace Metrix – $10 million (490%)
  • Bizo – $37.1 million (465%)
  • Ad-Juster – $4.1 million (361%)
  • Mixpo – $14.1 million (240%)
  • Dstillery – $52.9 million (159%)

 

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