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January 9, 2014, Article

Article

23 Thought Leaders Offer 51 Predictions for 2014

Read on Adotas

With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives.

Rachel Meranus, Senior Vice President, Marketing, MediaMath

  • “2014 will be the year when advertisers demand greater transparency into, and control over, their data and media spend. Programmatic strategies will become much more pervasive as marketers learn how to leverage the data insights in other areas of marketing and business.
  • “Advertisers who have until now not invested in programmatic because of a belief that programmatic was only good for direct response strategies will see the value in programmatic video for strategic branding campaigns and dollars up until now allocated to other branding strategies will shift to programmatic.”

 

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