MediaMath Digital Out-of-Home (DOOH)

Digital Out-of-Home (DOOH)

Extend your digital campaigns into the real world by buying, targeting, and measuring out-of-home placements like a digital campaign.

Programmatic continues to grow with digital ad spending reaching record highs. view now

With the technological advancements in advertising, we are proud to be the leading omnichannel DSP to integrate Digital Out-of-Home (DOOH) within our platform.  Partnering with all of the top OOH media owners across the world, MediaMath has unprecedented access to inventory in public and private spaces that were previously unavailable to be bought programmatically.

 

Through Terminal One, we are able to not only set up DOOH campaigns, but are able to measure these campaigns with the same metrics familiar to digital buys on desktop or mobile.  For the first time ever, be able to measure and compare your OOH buys against the rest of the digital marketing mix to run a full funnel marketing program.

Audience Everywhere

Reach your audience outside their personal devices and outside their homes, where people are 41% more receptive to advertising. (Yume + IPG Media Lab, 2014)

Increase Performance

Utilizing upper funnel channels like DOOH for branding can help inform better targeting and yield increase performance for lower funnel campaigns (Rapport + IPA, 2017)

True Omnichannel

Utilizing upper funnel channels like DOOH for branding can help inform better targeting and yield increase performance for lower funnel campaigns (Rapport + IPA, 2017)