Own the Court - March Madness Strategies
for Advertising Slam Dunks


1. Advertise on multiple devices

March Madness has grown into the second most popular sports showcase for advertisers behind the NFL playoffs. With over three weeks of competitive basketball, more than 67 games can be watched live, streamed online or viewed later. Video consumption is highest during the first week when multiple games are being played and viewed mostly on mobile or tablets. Double down on a cross-device advertising approach to reach those consuming content on their mobile or tablet. Make sure to marry your messaging to the device for an advertising alley-oop.

2. Swish with Contextual Targeting

Reach as large an audience as possible by contextually targeting relevant sites or channels; tap into the brand identities for the entire tournament and interim playoffs (ie. March Madness, Sweet Sixteen, Elite Eight, and Final Four) for relevant creative messaging and reach throughout the entire 3 weeks. Play into the competitive nature of the games by offering up ad copy promoting contests to win your goods or services on these relevant sites.

3. Budget Pacing

Don’t air ball and spend your entire advertising budget the first week of the games. Even though engagement is extremely high week 1, this is a multi-week event. Save up and make sure to pace properly. Consider the game dates and times, so you aren’t wasting ad dollars on a less engaged audience.


Score More Points with Deal Discovery

Discover and purchase private marketplace and automated guaranteed deals to take the lead during the tournament.

Launch the Deal Discovery app within TerminalOne and search "March Madness" for exclusive deals from a variety of publishers. You can also filter by the Sports category on the left-hand side to discover deals - including mobile and video - on Pubmatic, USA Today, Yelp, Sears, Sovrn, Millennial Media, Walmart, Centro, Answers and more. Or, secure guaranteed deals by visiting the Automated Guaranteed tab within the app.


Audiences Going Mad for March Madness

Get in the game and leverage the following audience and contextual segments
to engage your fans during March Madness


Contextual Targeting Segments

Sports > Basketball

Includes content related to the NCAA Division I Men's and Women's Basketball Championships, including content on seeding, brackets, predictions, scores, schedules, and etc.

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Audience Targeting
  • March Madness
  • Basketball
  • Basketball Fans
  • NCAA
Powered by: BlueKai, eXelate, Datalogix, Lotame, AddThis, CrossPixel, AdAdvisor (A Neustar company), Datatonics, Experian, Eyeota, Grapeshot, Navegg, iCumulus, and ADEX


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