Last updated 1 March 2023 

Business/Third Party Processing Purposes 
In connection with providing our services, MediaMath will process personal information contained within data received or collected from our clients pertaining to California residents as a business and/or third party. Client is making personal information available to MediaMath, for the sole and limited purpose of performing services associated with the Advertising Purposes (as defined in the Agreement) including for cross-context behavioral advertising and/or marketing analytics services. While certain of our processing activities fall within the enumerated business purposes set forth in the CCPA as amended, other processing activities may be considered a sale/sharing.  These activities include:
 

  • Measurement 
  • Attribution 
  • Dynamic Creative Optimization 
  • Setting and accessing information on a browser or device such as cookies and device identifiers 
  • Restricted Data Processing Purposes


Prior to the enforcement date of 1 July 2023 of CCPA as amended by CPRA  
MediaMath will comply with any consumer opt-out request forwarded to it by Client. When a California resident opts out of the sale/sharing of personal information with our clients or with MediaMath, MediaMath will restrict our processing activities to solely performing Restricted Processing Purposes (as defined in the Agreement) as a Service Provider in connection with the following products and services:
 

  • Audience activation in MediaMath Platform for tailored advertising, including MediaMath Audiences, our client’s segments and third-party segments
  • Enriched Identity
  • Certain purposes for which we use and disclose impression level data
  • Measurement
  • Attribution
  • Dynamic Creative Optimization


From the enforcement date of 1 July 2023 of CCPA as amended by CPRA  

MediaMath will comply with any consumer opt-out request forwarded to it by Client. When a California resident opts out of the sale/sharing of personal information with our clients or with MediaMath, MediaMath will restrict our processing activities to solely performing Restricted Processing Purposes (as defined in the Agreement) as a Service Provider or Joint Service Provider (as specified below) in connection with the following products and services:
 

Service Provider:  
The purposes for which MediaMath may use personal information contained within data received or collected from our clients pertaining to California residents in our role as a Service Provider to our clients include:
 

  • Onboarding 
  • Analysis, insights and reporting based on a client’s first party data 

 
Joint Service Provider:  
If MediaMath has been designated as a Joint Service Provider, the purposes for which MediaMath may use personal information contained within data received or collected from our clients pertaining to California residents, in our role as a Joint Service Provider to our clients and to any applicable Third Party/Business that is designated as a joint controller under and subject to privity of contract between the Client, the applicable business parties and MediaMath include:
 

  • Measurement 
  • Attribution 
  • Analysis, insights and reporting based on first party data of a client’s and an applicable Third-Party Business for joint processing purposes.