IBM Think is the premier industry conference for today’s leading-edge technologies, and for the people who create and use them.
Marketing and Commerce keynote: The next generation of customer experience
with Mark Simpson
, Ann-Marie Darrough
, Jay Henderson
, Kuntal Maya Goradia
Monday February 11, 2019 @ 3:00 PM
The Westin St Francis
This is the beginning of something new. We're excited to share the next evolution of IBM Watson Marketing and Commerce that's built for you — the stewards of customer experience. Join VP of Offering Management Mark Simpson as we unveil how our next chapter in the AI revolution will empower you to deliver happiness, create customer loyalty, and drive business growth more than ever before.
AI-Powered Digital Advertising
with Chris Gannett
(MediaMath) and Ravi Shah
Tuesday February 12, 2019 @ 11:15 AM
The Westin St. Francis, Level 2 - California West
In this session, IBM Watson Marketing and MediaMath will showcase how we are bringing the worlds of marketers and advertisers together to better enable CMOs and their teams to deliver greater end-to-end customer experiences with AI-powered solutions. You will learn how our personalization, customer journey and analytics solutions are uniting with an industry-leading demand side platform and data management platform to provide you with the right tools to optimize your ad spend and current technology investments.
Restoring Trust in Advertising with Blockchain
with Bill Wise
(Mediaocean), Chytanya Rangaiah
(IBM), Gail Horwood
Wednesday February 13, 2019 @ 2:30 PM
InterContinental Hotel, Third Floor | Grand Ballroom A
The proliferation of intermediaries is producing supply chain opacity and making it difficult for advertisers to identify exactly how much of their spending is going towards their "working media.” According to the World Federation of Advertisers (WFA), many of those dollars are going to click fraud in programmatic ad buying, which is predicted to cost advertisers and their industry partners more than $50 billion by 2025. But the days of giving digital a pass are over, because the time to act is now. Mediaocean, Unilever, Kimberly-Clark, Pfizer, Kellogg and IBM are collaborating on a Blockchain-enabled advertising network to improve transparency, fight fraud and get make-goods done more quickly. Join this panel to learn more.
Optimize Media Bidding and Customer Identity Match Rates with AI-Powered AdTech
with Ravi Shah
(IBM), Heather Blank
Thursday February 14, 2019 @ 1:30 PM
Westin St. Francis, Mezzanine Level | Georgian
Join this informative session where we will showcase the next generation of AI-powered media bidding and customer identity matching powered by IBM Watson Marketing and MediaMath.
To find out more about how IBM helps integrate digital advertising into your marketing strategy, please click here