The holiday season is by far the biggest shopping event of the year. If you want the best results for your holiday campaigns, you need to achieve 3 key goals.
Create custom-built lookalike audiences that use your most valuable customers as a seed to find other users online who are similar to them and have a high likelihood of purchasing.
Onboard your most powerful asset—your 1st party data—to target your customers across the web. Create personalized messages to drive upsell for your best customers and to re-engage your lapsed customers.
Retarget browsers who are most likely to convert with dynamic creative, customizing your message based on what products they’ve browsed.