Segment Name Discount
VisualDNA > Brand > Online Store > Amazon 25%
VisualDNA > Brand > Online Store > Google Play 25%
VisualDNA > Brand > Online Store > Play.com 25%
VisualDNA > Food & Drink > Beverages 25%
VisualDNA > Food & Drink > Beverages > Alcopop 25%
VisualDNA > Food & Drink > Beverages > Beer 25%
VisualDNA > Food & Drink > Beverages > Champagne 25%
VisualDNA > Food & Drink > Beverages > Coffee 25%
VisualDNA > Food & Drink > Beverages > Cola 25%
VisualDNA > Food & Drink > Beverages > Energy Drink 25%
VisualDNA > Food & Drink > Beverages > Juice 25%
VisualDNA > Food & Drink > Beverages > Milk 25%
VisualDNA > Food & Drink > Beverages > Mineral Water 25%
VisualDNA > Food & Drink > Beverages > Spirits 25%
VisualDNA > Food & Drink > Beverages > Tea 25%
VisualDNA > Food & Drink > Beverages > Wine 25%
VisualDNA > Food & Drink > Food 25%
VisualDNA > Food & Drink > Food > Asian 25%
VisualDNA > Food & Drink > Food > Budget 25%
VisualDNA > Food & Drink > Food > Budget > Average 25%
VisualDNA > Food & Drink > Food > Budget > Good 25%
VisualDNA > Food & Drink > Food > Budget > High 25%
VisualDNA > Food & Drink > Food > Budget > Low 25%
VisualDNA > Food & Drink > Food > Budget > Very High 25%
VisualDNA > Food & Drink > Food > Fast Food 25%
VisualDNA > Food & Drink > Food > Gourmet Food 25%
VisualDNA > Food & Drink > Food > Healthy Food 25%
VisualDNA > Food & Drink > Food > Indian 25%
VisualDNA > Food & Drink > Food > Italian 25%
VisualDNA > Food & Drink > Food > Mexican 25%
VisualDNA > Food & Drink > Food > Organic 25%
VisualDNA > Food & Drink > Food > Pizza 25%
VisualDNA > Food & Drink > Food > Ready Meal 25%
VisualDNA > Food & Drink > Food > Supermarket 25%
VisualDNA > Food & Drink > Food > Supermarket > Discount 25%
VisualDNA > Food & Drink > Food > Supermarket > Luxury 25%
VisualDNA > Food & Drink > Food > Supermarket > Mid-Range 25%
VisualDNA > Food & Drink > Food > Supermarket > Online 25%
VisualDNA > Food & Drink > Food > Vegetarian 25%
VisualDNA > Food & Drink > Product Type 25%
VisualDNA > Food & Drink > Product Type > Fresh & Organic 25%
VisualDNA > Food & Drink > Product Type > Frozen Foods 25%
VisualDNA > Food & Drink > Product Type > Luxury Goods & Treats 25%
VisualDNA > Food & Drink > Product Type > Reduced to Clear/Discount 25%
VisualDNA > Gifting 25%
VisualDNA > Gifting > Buying For 25%
VisualDNA > Gifting > Buying For > Animals 25%
VisualDNA > Gifting > Buying For > Babies/Baby Shower 25%
VisualDNA > Gifting > Buying For > Children 25%
VisualDNA > Gifting > Buying For > Holidays 25%
VisualDNA > Gifting > Buying For > Weddings & Engagements 25%
VisualDNA > Gifting > Regular Gifter 25%
VisualDNA > IAB Tier 1 > Food & Drink 25%
VisualDNA > Personality > Shopping Habits 25%
VisualDNA > Personality > Shopping Habits > Bargains & Sales 25%
VisualDNA > Personality > Shopping Habits > Binge Shoppers 25%
VisualDNA > Personality > Shopping Habits > Compulsive Buyers 25%
VisualDNA > Personality > Shopping Habits > Early Adopter 25%
VisualDNA > Personality > Shopping Habits > Impulsive Buyers 25%
VisualDNA > Personality > Shopping Habits > Over Spenders 25%
VisualDNA > Personality > Shopping Habits > Reliability & Safety 25%
VisualDNA > Personality > Shopping Habits > Research Purchasers 25%
VisualDNA > Personality > Shopping Habits > Targeted Purchasers 25%
VisualDNA > Personality > Shopping Habits > Thrill Seeking 25%
VisualDNA > Personality > Shopping Habits > Trendsetter 25%
VisualDNA > Personality > Shopping Habits > Window Shoppers 25%
VisualDNA > Personality > Shopping Preference 25%
VisualDNA > Personality > Shopping Preference > Added Value 25%
VisualDNA > Personality > Shopping Preference > Brand New & Contemporary 25%
VisualDNA > Personality > Shopping Preference > Classic & Traditional 25%
VisualDNA > Personality > Shopping Preference > Discounts 25%
VisualDNA > Personality > Shopping Preference > Eco Friendly & Green 25%
VisualDNA > Personality > Shopping Preference > Ethical & Fair Trade 25%
VisualDNA > Personality > Shopping Preference > Luxury 25%
VisualDNA > Personality > Shopping Preference > No Discounts 25%
VisualDNA > Personality > Shopping Preference > Retro & Vintage 25%
VisualDNA > Personality > Shopping Preference > Second Hand 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > 3D/VR Glasses 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Diet Tracker 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Fitness Tracker 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Home Energy Tracking 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Mobile Payment Devices 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Safety Gear 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Skin Tester 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Sleep Tracker 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Smart Watches 25%
VisualDNA > Retail & Consumer Goods > Wearable Tech > Wireless Headphones 25%

*Applies to all EMEA region
Segment Name Discount
Eyetota > Seasonal  >  Holiday and Special Events  >  Christmas  >  Gift Buyers Shoppers 20%
Eyetota > Seasonal  >  Holiday and Special Events  >  Cyber Monday Shoppers 20%
Eyetota > Seasonal  >  Holiday and Special Events  >  Black Friday Shoppers 20%
Eyetota > Interest  >  Family and Relationships 20%
Eyetota > Interest  >  Parenting 20%
Eyetota > Interest  >  Entertainment  >  Games and Toys 20%
Eyetota > Intent  >  Shopping  >  Consumer Electronics 20%
Eyetota > Intent  >  Shopping 20%
Eyetota > Demographic  >  Lifestyle  >  Mothers 20%
Eyetota > Demographic  >  Lifestyle  >  With Children / Kids 20%

*Applies to all EMEA region
Segment Name Discount
eXelate > Intent  >  Shopping  >  Flowers and Gifts 20%
eXelate > Intent  >  Shopping  >  Holiday Presents 20%
eXelate > Interest  >  Events  >  Gift Giving Holidays 20%
eXelate > Interest  >  Events  >  National Holidays 20%
eXelate > Interest  >  Purchase Behaviors  >  Shopping  >  Flowers and Gifts 20%
eXelate > Interest  >  Purchase Behaviors  >  Shopping  >  Holiday Presents 20%
eXelate > Interest  >  Seasonal  >  Fall  >  Black Friday and Cyber Monday Shoppers 20%
eXelate > Interest  >  Seasonal  >  Fall  >  Thanksgiving Holiday Cooks 20%
eXelate > Interest  >  Seasonal  >  Summer  >  Graduation Gift Buyers 20%
eXelate > Interest  >  Seasonal  >  Winter  >  Holiday Dessert Baking 20%
eXelate > Interest  >  Seasonal  >  Winter  >  Holiday Entertainers 20%
eXelate > Interest  >  Seasonal  >  Winter  >  Holiday Shoppers 20%
eXelate > Interest  >  Seasonal  >  Winter  >  Post > Holiday Bargain Shoppers 20%
eXelate > Interest  >  Seasonal  >  Winter  >  Price Conscious Holiday Shoppers 20%

*Applies to UK, Germany, France, Spain, Italy segments
Segment Name Discount
Lotame > International Segments > Europe > United Kingdom > Alcoholic Beverages 25%
Lotame > International Segments > Europe > United Kingdom > Clothes Shopping 25%
Lotame > International Segments > Europe > United Kingdom > Computers & Software 25%
Lotame > International Segments > Europe > United Kingdom > Console Games 25%
Lotame > International Segments > Europe > United Kingdom > Dads 25%
Lotame > International Segments > Europe > United Kingdom > Declared Parents 25%
Lotame > International Segments > Europe > United Kingdom > Dieting and Weight Loss 25%
Lotame > International Segments > Europe > United Kingdom > Discount Shoppers 25%
Lotame > International Segments > Europe > United Kingdom > Electronics & Gadgets 25%
Lotame > International Segments > Europe > United Kingdom > Games and Toys 25%
Lotame > International Segments > Europe > United Kingdom > Handheld Games 25%
Lotame > International Segments > Europe > United Kingdom > Health & Fitness 25%
Lotame > International Segments > Europe > United Kingdom > Holiday Bakers 25%
Lotame > International Segments > Europe > United Kingdom > Holidays and Special Events 25%
Lotame > International Segments > Europe > United Kingdom > Ice Skating 25%
Lotame > International Segments > Europe > United Kingdom > Jewelry and Fashion Accessories 25%
Lotame > International Segments > Europe > United Kingdom > Mobile Phones 25%
Lotame > International Segments > Europe > United Kingdom > Moms 25%
Lotame > International Segments > Europe > United Kingdom > Parents of Infants 25%
Lotame > International Segments > Europe > United Kingdom > Parents of Pre-Teens 25%
Lotame > International Segments > Europe > United Kingdom > Parents of Teenagers 25%
Lotame > International Segments > Europe > United Kingdom > Parents of Toddlers 25%
Lotame > International Segments > Europe > United Kingdom > Parents of Young Children 25%
Lotame > International Segments > Europe > United Kingdom > Party Planners 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Children's Clothing 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Cosmetics Luxury 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Mens Clothing 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Mens Clothing Luxury 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Womens Clothing 25%
Lotame > International Segments > Europe > United Kingdom > Shoppers Womens Clothing Luxury 25%
Lotame > International Segments > Europe > United Kingdom > Winter Holiday Travel 25%
Lotame > International Segments > Europe > United Kingdom > Xbox 360 Users 25%

*Applies to UK only