We’re not just talking about BBQ and Bud Lights. Advertisers can tap into the big game before it even starts by taking the following tips into consideration:
Allocate dollars for desktop display, online video, and mobile targeting and ensure your ads are running at the same time as your television ad buys. This will generate as much brand awareness as possible with consumers who are engaged on multiple devices.
Set aside budget for remarketing in order to capture repeat and new site visitors with tailored ads.
Engage with the demographics you care about via Facebook and Twitter before they are exposed to your ad on game day
Negotiate Private Marketplace deals with publishers and ensure they run the week prior, during, and after the game to reinforce brand messaging. Pick sites that you know attract the demographic you hope to reach.
During the Game
Focus on the channel viewers use while they watch the game – social. Execute and manage Twitter ad buys through a PMD like Upcast Social to tap into those timely, trending, hashtags.
Combine online video advertising with your TV advertising to ensure that you’ve reached as many users as possible in your target demographic.
Buy against relevant contextual channels to guarantee you are repeating the brand message on sites that users will visit during the game – specifically, sports content, general entertainment, and news content.
It’s time for the post game advertising ice bath.
Don’t let your creative copy go to waste: Remarket with the same messaging that you delivered on TV in the days immediately after the game.
Or, modify your messaging to focus more specifically on a product or service.
Increase spend on online video advertising so the money spent on creating the perfect TV ad spot can get a bump in eyeballs replaying on multiple devises and platforms, post-game.
Measure the increase in awareness with a brand sentiment study.
Discover and purchase private marketplace and automated guaranteed deals to score during the big game.
Launch the Deal Discovery app within TerminalOne and simply filter by the Sports category on the left-hand side to discover deals - including mobile and video - on CBSi, NHL.com, USA Today Sports, FOX Sports, ESPN mobile, Yelp, Cinesport, and more. Or, secure guaranteed deals by visiting the Automated Guaranteed tab within the app.
Offered by our OPEN partners, including Index by Casale, PubMatic, Millennial Media, LiveRail, PulsePoint, Yahoo, and more.
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