December 4, 2014
Webcast:”Programmatic Marketing – Demystifying Real-Time Advertising”
MediaMath is proud to be a sponsor of Brand Republic’s webcast in association with the CMO Club which will take place on 4th December 2014 at 15:00 (GMT).
In the UK, real-time advertising accounts for 14% of brands’ total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time buying the core focus of their marketing strategy, such as Procter and Gamble, who are planning on buying 70% of their digital ads programmatically by the end of the year.
With such huge growth sweeping across the digital landscape, every marketer today needs to understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.
This live webcast will be looking at the results of their survey conducted with 225 marketers, in order to understand the benefits and how to overcome the challenges of adopting programmatic advertising.
Register now and discover:
• The mechanics of programmatic buying and its effectiveness
• How to overcome barriers when applying data to marketing campaigns
• Effective ways of working with internal and external teams to execute a revenue driven marketing practice
¹ Infectious Media’s “Intelligent Real-Time Advertising”