Event

May 16, 2012 New York

OMMA RTB

You can't tell the players without a scorecard. And in the realm of hype-driven, VC-fueled, acronym-addled digital ad tech startups the rhetoric around what companies really do has itself become a running joke. We try to get serious with some of the leaders in the RTB space with a classic Mediapost “Grilling.” Five vendors, one critical and skeptical moderator have at it. What are the key requirements and differentiators that make an RTB provider in this market and how are buyers, brands and planner supposed ot tell the difference among them? What do some of the catch phrases of the new regime really mean to each of these companies: transparency, premium inventory, brand safety, easy integration with networks, data providers and analytics. And where does each of these companies locate the superior value they bring to the table?

PanelistS
Michael Barrett, CEO, AdMeld
Michael Rubenstein, President, AppNexus
Joe Zawadzki, CEO, MediaMath
 

Where is the performance? Where is the added value? Where are the results? Our panel of buyers, planners and providers in the trenches talks from experience. How are they seeing RTB produce results in campaigns? What segments, product verticals, and offer types work best and worst in these environments? Have best practices for planning and optimizing campaigns already emerged? And what weaknesses in the system choke points and frustrations have surfaced as the machine goes through its first stress tests with actual campaigns?

 
PanelistS
Michael Kaushansky, SVP, Analytics and Insights, Havas Digital, N.A.
Jenna Umbrianna, Platform Media, Hill Holliday

 

 
Date
May 16, 2012
Time
8:00AM–5:00PM
Location
THe Westin New York at Times Square
270 West 43rd Street
New York, NY

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