June 11, 2013 London, UK
OMMA RTB Europe
Erich Wasserman, Co-Founder and GM, EMEA and APAC, MediaMath, will be panelling a discussion on Making Private Exchanges Work For Publishers and Clients.
The ad tech industry has been trying to sell “private ad exchange” to premium publishers as a way for sellers to benefit from upside of real time bidding without the downside. But has the model really lived up to the promise? Can publishers provide buyers with the inventory at scale that is any different from what they get elsewhere? Are agencies getting deflected by multiple business rules, blacklists, and dancing around each publisher’s fear of channel conflict? Are there any real efficiencies in this for them when there is so much cheap inventory available elsewhere?
Join us and get the answers to all these questions and more at OMMA RTB Europe!