November 18, 2013 Chicago
MediaMath's very own Matt Spiegel, SVP GM Americas will be sitting on a panel to discuss RTB during the OMMA RTB event. Come join us to get insights on RTB and more.
Are We Branding Yet? Getting RTB Beyond DR
Media buyers have had two or more years to incorporate RTB approaches to their plans based on a growing track record. We open OMMA RTB with the buy side’s gut check on how the model is evolving within their own mix. Are there any real signs that RTB is or will evolve beyond its DR roots, despite the usual promise that brands really are on their way? The overwhelming majority of units are stock banners. Clickthroughs are still the much-derided but standard metric. And even though a number of major brands are buying into these systems, they are filling RTB with classic DR calls to action. What role does RTB have, if any, in the marketer’s larger brand goals? Could it? Should it? Will it?
Jen Brady, Founder & CEO, Fred & Associates
Art Muldoon, CEO, Co-Founder, Accordant Media
Rob Peragine, Associate Media Director, BPN Chicago
Matt Spiegel, SVP/GM, Americas, MediaMath
Donnie Williams, Chief Digital Officer, Horizon Media, Inc
Adam Lavelle, CEO, core audience, Chief Strategy Officer, iCrossing