February 27 - March 2, 2017 Barcelona
Mobile World Congress 2017
MediaMath is returning to Mobile World Congress in 2017!
In a MediaMath first, our VP Channel Solutions, Michael Weaver, will join Digitas LBi lead Ilicco Elia to help define what “location-based” advertising really is, and share campaign examples across retail, automative and CPG.
“Mobile gives marketers the power to reach people wherever they are – but only if a brand can crack the specific code of where, when and how to deliver the message. From push notifications and geofencing, to SMS coupons and mobile banners, how should marketers select which location-based tools to deploy? And how can they be sure that the location data they’re gathering is accurate?”
Don’t miss this live discussion hosted by Modern Marketing Summit. See below for more information.
Date: Monday 27 February
Time: 4.05pm – 4.30pm
Venue: Hall 8.0
See you there!