Event

March 19, 2012 San Francisco

MediaPost – OMMA Global

Panel: Making Sense Of The Priorities IN Display ( March 20 – [11:30]AM)

The online display marketplace is cluttered with all kinds of solutions: contextual, audience buying, behavioral, retargeting, prospect targeting and an increasingly confusing list of new elements. Any media planner can easily and quickly become overwhelmed by the options facing their clients, and as a seller you may have a hard time knowing where you fit in the pecking order. In this session we will hear from providers that can shed some light on how they prioritize their solutions in the marketplace when speaking to media planners and how their solutions work against specific kinds of objectives. Hear how they are evaluated and the options facing their audience, what you can do to get yourself into the consideration set, and how you can stay there.

      • Cory Treffiletti , President, Managing Partner, Catalyst S+F
      • Jag Duggal , Vice President, Product Management, Quantcast
      • Bonnie Kintzer , CEO, Women's Marketing Inc.
      • Megan Pagliuca , Vice President Display Media, Merkle
      • Andrew Pancer , COO, media6degrees
      • Dean Vegliante , GM, NetMining
      • Cory Treffiletti , President, Managing Partner, Catalyst S+F
      • Jag Duggal , Vice President, Product Management, Quantcast
      • Bonnie Kintzer , CEO, Women's Marketing Inc.
      • Megan Pagliuca , Vice President Display Media, Merkle
      • Andrew Pancer , COO, media6degrees
      • Dean Vegliante , GM, NetMining
  • Panel: Defining The Dashboard: What Should I Be Looking At? (March 20 – [12:15]PM)

    Every brand marketer has created, or is in the process of creating a "digital dashboard" to manage their online display campaigns.  By now, you need one to manage all the components of your campaign, but what should you be looking at and what isn't necessary? Hear from the companies who create them, and the brands who use them, as they share insights and advice on what kinds of metrics are important and should be highlighted in your digital dashboard. Take some information back to your internal teams and refine what you look at to provide better ROI from your online display marketing needs.

    Moderator

    • Eric Bamberger, SVP, Advisor Services, IgnitionOne

    Panelists

    • Aidan Cardella , VP Research & Development, ChoiceStream
    • Ken Chestnut, VP Marketing, Metamarkets
    • Andy Ellenthal , CEO, Peer39
    • Andy Leinicke, Director of Media Operations, Red Bricks Media
    • Roland Cozzolino, CTO, MediaMath

     

    Date
    March 19, 2012
    Time
    11:30AM–4:30PM
    Location
    San Francisco Marriott Marquis
    55 Fourth Street
    San Francisco, CA

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