February 26, 2012 Miami Beach
IAB Annual Leadership Meeting
For the Good of the Ecosystem: Ad Tech in the Hot Seat
How and Why Ad Technology Makes the World a Better Place (and What You Really Think About That)
Ad tech chief executive officers take the stage to answer tough questions about how their unique technology solutions reshape the marketing-media value chain for the better. Following these short burst presentations, industry veteran Doug Weaver puts these CEOs in the hot seat by soliciting questions, challenges, and rebuttals from the audience.
This session takes one of digital’s most heavily debated issues out of backrooms and onto the center stage.
Frank Addante, Founder and Chief Executive Officer, the Rubicon Project
Rajeev Goel, Co-Founder and Chief Executive Officer, PubMatic
Brian O’Kelley, Chief Executive Officer and Co-Founder, AppNexus
Bill Wise, Chief Executive Officer, MediaBank
Joe Zawadzki, Chief Executive Officer, MediaMath