June 21, 2012 New York
IAB Advertising Technology Marketplace
The IAB Networks & Exchanges Marketplace is now the IAB Advertising Technology Marketplace. Since the inception of the event in 2008, the tools and technologies that enable efficient buying and selling of media have increased exponentially. In response, IAB has reframed the program to reflect the current scope of the marketplace.
The 2012 program comprehensively addresses the developments, opportunities, and impact of technology on the industry as we work together to reduce complexity and assure quality across the digital media ecosystem.
2012 topics include:
Beyond Display: Programmatic buying for video and mobile
Private Exchanges: The current and future state of the marketplace
Building Your Stack: Case studies exploring real-world campaigns executed across the value chain
Consumer Experience, Protection, and Privacy: Dealing with self-regulation and quality assurance
What’s Big Data Anyway? Data standards, brand safety, quality, and best practices
From Bidding to Buying: OpenRTB and the future of the exchange infrastructure