Event

November 7, 2011 New York

IAB Ad Operations Summit

Roland Cozzolino, CTO, MediaMath will join the Open RTB & Operational Efficiency panel

The mission of the OpenRTB initiative is to unlock growth in the real-time bidding marketplace by providing open industry standards for buyers and sellers. RTB represents the mechanization of labor-intensive manual processes associated with campaign creation, execution, and management—which can have an enormous impact on the ad ops industry as we know it.

Date
November 7, 2011
Time
8:00AM–6:30PM
Location
Crowne Plaza Hotel
1605 Broadway
New York, NY

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