November 7, 2011 New York
IAB Ad Operations Summit
Roland Cozzolino, CTO, MediaMath will join the Open RTB & Operational Efficiency panel
The mission of the OpenRTB initiative is to unlock growth in the real-time bidding marketplace by providing open industry standards for buyers and sellers. RTB represents the mechanization of labor-intensive manual processes associated with campaign creation, execution, and management—which can have an enormous impact on the ad ops industry as we know it.