Event

June 25, 2014 New York City

eXelate Summer Series

Panel Topic: Data-Driven Marketing Strategies that Fuel Results and Revenue

What does it mean to create a data-driven marketing strategy? How does first party data inform your decision-making, media-mix, audience targeting and major corporate initiatives? How do you leverage consumer insights and analytics to get a true picture of the consumer? This panel will offer solutions and strategies that lead to accurate and efficient audience targeting — and ultimately, greater return on your marketing investment.

Moderator: Ryan Joe, Senior Editor, AdExchanger.com
Panelist: Nileem Jani, Director – Advertising Strategy, Production & Brand, Verizon Wireless
Panelist: Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA
Panelist: Greg Williams, Co-Founder & SVP OPEN Partnerships, MediaMath

See the full agenda and register here.

Date
June 25, 2014
Time
8:00AM–12:00PM
Location
The Soho House
29-35 9th Avenue
New York City, NY

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