June 25, 2014 New York City
eXelate Summer Series
Panel Topic: Data-Driven Marketing Strategies that Fuel Results and Revenue
What does it mean to create a data-driven marketing strategy? How does first party data inform your decision-making, media-mix, audience targeting and major corporate initiatives? How do you leverage consumer insights and analytics to get a true picture of the consumer? This panel will offer solutions and strategies that lead to accurate and efficient audience targeting — and ultimately, greater return on your marketing investment.
Moderator: Ryan Joe, Senior Editor, AdExchanger.com
Panelist: Nileem Jani, Director – Advertising Strategy, Production & Brand, Verizon Wireless
Panelist: Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA
Panelist: Greg Williams, Co-Founder & SVP OPEN Partnerships, MediaMath
See the full agenda and register here.