September 22, 2011 Germany
Rob Beeler, VP Content & Media, AdMonsters
Joe Zawadzki, Founder & CEO, MediaMath
Cristina Sagarduy, Managing Director Digital Marketplaces EMEA, Accuen (OMG)
Lucia Mastromauro | Manager, Interactive Marketing, Europe | eBay International Marketing
Mad Men to Math Men
Describing how technology is bringing an end to the slog of marketing through trial and error, buying ads through phones and faxes, and spending time managing spreadsheets and line items. With technologies like the demand side platform (DSP), marketers are being empowered with tools to make their online marketing easier, faster, and more successful. Whether branding or direct response is the goal, technology is enabling marketing professionals to focus their time on art (the Mad Men part) and strategy, driving better results for their business.