October 13, 2012 Las Vegas

DMA 2012 Conference


From Offline Data to Digital Dollars: Unlocking Your Existing Customer Base to Drive Revenue Online
Sunday , October 14 | 2:00 P.M. – 4:15 P.M.

This half-day program will feature thought leaders from Guthy- Renker, Epsilon, and MediaMath to describe the ways technology is enabling direct marketers to extend and scale to reach millions more consumers online than through their existing offline marketing channels. Direct mail, television, print, and other offline channels provide a treasure trove of data and insights that serve as inputs to technology platforms to find more customers and drive more revenue through digital channels such as search, display, video, mobile, and social.

Our speakers will focus on turnkey, easy-to-implement approaches to scaling revenue online with existing resources.

Who should attend from Offline Data to Digital Dollars?

Direct marketers who have had success with offline channels (and even online channels like search engine marketing) but want to increase their reach and revenue online should attend this program.  Some level of understanding of digital/online advertising is helpful, but not required.

For more details, visit Vivastream

Fireside Chat: How to Transform the Big Data You Already Have Into Profits
2:00 P.M. – 2:45 P.M.

Mike Lund, Vice President, Product Sales Specialist, Online Solutions, Epsilon
Kerry Morris, Senior Vice President, Product Development, Online Solutions, Epsilon

Building a Unified Strategy Across Channels
2:45 P.M. – 3:30 P.M.

Joe Zawadzki (Moderator), CEO, MediaMath 
Colette Dill-Lerner, Vice President, Digital Acquisition, Guthy-Renker
Corrie Murphy, Vice President, Social Media and Public Relations, Guthy-Renker
Julie Bauer, Senior Vice President, Digital and Global commerce, Guthy-Renker

Panel Discussion: The New Advertising Technology Landscape
3:30 P.M. – 4:15 P.M.

October 13, 2012
Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV
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