October 13, 2012 Las Vegas
DMA 2012 Conference
From Offline Data to Digital Dollars: Unlocking Your Existing Customer Base to Drive Revenue Online
This half-day program will feature thought leaders from Guthy- Renker, Epsilon, and MediaMath to describe the ways technology is enabling direct marketers to extend and scale to reach millions more consumers online than through their existing offline marketing channels. Direct mail, television, print, and other offline channels provide a treasure trove of data and insights that serve as inputs to technology platforms to find more customers and drive more revenue through digital channels such as search, display, video, mobile, and social.
Our speakers will focus on turnkey, easy-to-implement approaches to scaling revenue online with existing resources.
Who should attend from Offline Data to Digital Dollars?
Direct marketers who have had success with offline channels (and even online channels like search engine marketing) but want to increase their reach and revenue online should attend this program. Some level of understanding of digital/online advertising is helpful, but not required.
For more details, visit Vivastream.
Fireside Chat: How to Transform the Big Data You Already Have Into Profits
Mike Lund, Vice President, Product Sales Specialist, Online Solutions, Epsilon
Building a Unified Strategy Across Channels
Joe Zawadzki (Moderator), CEO, MediaMath
Panel Discussion: The New Advertising Technology Landscape