May 14, 2014 New Orleans
Digiday Programmatic Summit
MediaMath will be attending The 2014 Digiday Programmatic Summit. This event plans to cut through the hyperbole and acronyms to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying.
The Quest for Simplicity: The ability to separate data from media impressions combined with technology that efficiently matches buyers and sellers is changing the game for brands, agencies and publishers. The increasing pool of data and the sophistication by which it’s separated and recombined has eliminated waste and made buying and selling more efficient — but also complicated. How can marketers use programmatic to achieve a more simple, fluid advertising process?