May 9, 2012 Dallas
Sometimes, ad technology companies become so focused on building the best, most powerful technologies, that many of us forget that these technologies are only as valuable as the problems they solve for the marketer. How can math and technology actually solve the problems brands face every day? How can all the buzzwords and acronyms translate to moving product off shelves? How has technology bridged the gap between direct response and brand advertising?
Mike Peralta, CRO at MediaMath, will present a brief overview of how brands are building stories with technology–and actually using it to measurably move product off shelves.