November 20, 2013 Menlo Park
Chief Digital Officer Global Forum
MediaMath is a premier sponsor of Chief Digital Officer Forum. Matt Spiegel, MediaMath's SVP, GM Americas, will not only be hosting a main stage thought leadership presentation but also roundtable discussion sessions.
Main Stage Presentation Topic: Big Data is Dead: Long Live Smart Data!
Everybody is talking about “big data”. Companies already had big data to crunch before the rise of consumer mobility and, now, with the explosion of connected devices and private clouds, big data hardly seems, well…..big enough. But who really cares about big data? In it’s raw form, “big data” has no value and is just a trendy, industry buzzword. What you want to know is how are leading companies taking these mass quantities of online, offline, and increasingly mobile and cross-platform data and leveraging the cloud and big data apps to integrate and convert it into smart data that helps you create competitive market advantages, stronger customer relationships, and incremental revenue and margin growth. Big Data is Dead. Long Live Smart Data!
Date: November 21, 2013
Location: Rosewood Ballroom
We are proud to be a premier sponsor at the Chief Digital Officer Global Forum, don't forget to say hi to a MediaMath rep at the event!