February 15, 2012 New York
Brand Innovators Social Media Summit
Big Data meets Social Monitoring and Measurement
Brand monitoring is brand management within the social space. Period. The consumer is alive and well, and his/her voice can be heard all over the web. The ability to monitor brand mentions and sentiment across social media networks and the Internet, is providing marketers with unprecedented amounts of data and insights about their products and their customers. Listening to their consumers, analyzing this information, applying what is learned, and formulating a response, has become the new pattern of success for brand marketers. Here are some real life examples of how to leverage data and analytics to your advantage.
Moderator: Dave Reed, SVP, Strategic Solutions, MediaMath
David Liff, VP Global Marketing, ca technologies
Nicole Fraley, Sr. Manager, Marketing, Office Depot
Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving